Written by Priya Sharma
Across the world, people are becoming increasingly conscious of the impact of personal care products on their health. With the growing awareness, more and more consumers are after ethical beauty, meaning the ingredients used in these products should be safe, natural, organic, and cruelty-free. With trust, ethics, and transparency being key ingredients, Aari & Co. is one company that is living up to the expectations of today’s “conscious consumer”. Founded by Shanetta, an ambitious woman entrepreneur with a background in biochemistry, healthcare, and research, Aari & Co. offers organic personal care products made with ethically traded, toxin-free ingredients.